Everything about Johnnie Walker Blue Label Ultra
In our quest for your lightest bottle possible, we took our eyesight to the workforce of professional glassmakers. Exploring styles and glassblowing methods to minimise glass usage with no compromising durability.
Actual savings could be project and merchandise dependent, but usually, unbiased scientific tests demonstrate that, all else equivalent, For each gramme of glass lowered Which means above fifty percent a gramme much less carbon emissions in generation.
Johnnie Walker’s 5 years of exploration and progress have intended which the know-how acquired is being used throughout the array of Diageo merchandise.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has actually been designed by adopting a check-and-study design, designing and Checking out with no limitation and imagining what the way forward for lightweight luxurious packaging could convey.
World-wide Style and design Director at Diageo, Jeremy Lindley who led the look venture, mentioned, “Johnnie Walker Blue Label Ultra was born away from an ideation session thinking about the way forward for luxurious. With other groups shifting toward lightweight – which include eyewear and high-overall performance cycling – we questioned no matter whether luxury spirits could adhere to match. “We took our vision to some crew of professional glassmakers and throughout a five 12 months test-and-learn system slowly but surely discovered how to create exquisite, lightweight glass.
This new, lightweight bottle is usually a thing of exquisite elegance; but far more importantly, it demonstrates what can be done In regards to lightweighting glass. We'll keep on implementing these learnings throughout our array, getting more progressive strides as we look to the way forward for Scotch.”
The end result is surely an sector-first that, as well as attaining exquisite splendor, showcases what luxurious, lighter-pounds, lower-carbon bottles of the longer term could look like. As Section of the Diageo Spirit of Development motion plan, Johnnie Walker aims to lessen the excess weight of glass Employed in its packaging; an ambition that get more info is geared toward cutting down the quantity of carbon emissions linked to packaging.3 Whilst the engineering is just not but accessible to launch bottles of this weight at scale, completely, the knowledge Johnnie Walker has garnered is previously staying applied to lightweighting jobs across the Diageo portfolio.
. The Earlier claimed ‘lightest pounds Scotch whisky bottle’ was launched by a British isles retailer and weighed all around 298 grams.
Weighing 180 grams, the Blue Label Ultra bottle is actually a glimpse into the way forward for sustainable luxury spirits packaging
Find out more about Spirit of Development – our worldwide ESG programme to help you create a extra inclusive and sustainable entire world.
That is a globally allocated launch constructed from uncommon shares, including whisky from ghost distilleries which have been no more in operation. Below 888 bottles had been built worldwide.
With fewer than 888 bottles produced globally, each bottle is individually numbered and offered inside a luxurious collector’s circumstance.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dark chocolate and florals
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This is the one-off bottle for now illustrating the artwork with the probable, as a style and design experiment and redefining light-weight as luxury. We are going to continue on to use these learnings throughout the wider Diageo assortment.
Liquid Mild enveloped people within a mesmerizing interaction of light and shadow, with shifting light passing as a result of glass sorts and projecting tasteful patterns onto white partitions.
Together with this, for the first time in Diageo’s background, a license to our patent for light-weight-fat glass beverage containers might be provided over a royalty-no cost basis to all as a way to really encourage development in the broader sector.